ABOUT | FROM THE FASHION DESK
From the Fashion Desk is a behind-the-scenes look at buying, brand growth, and the business of fashion. It offers an insider’s edit on strategy, style, and the finds worth knowing, shaped by years of experience building brands, curating assortments, and navigating the industry from the inside out. More than trend reporting, it is a space to explore the decisions that drive the industry forward, the shifts that signal change, and the strategies that determine what has staying power.
AT THE DESK
Founder | Chief Fashion Officer | Buying Director
Hannah VandenBout is an Austin, Texas-based fashion and brand strategist with more than 15 years of experience in buying, merchandising, and brand development. She has built her career working with early-stage startups, growth brands, and multi-channel retailers, focusing on shaping product strategies, building assortments, and guiding brand growth with a balance of creativity and commercial clarity.
Alongside From the Fashion Desk, Hannah partners with brands in a fractional capacity as Chief Fashion Officer and Buying Director, leading product strategy, merchandising, and growth initiatives. Her instinctive approach blends aesthetic vision with business discipline, helping founders and teams navigate the pace of the fashion industry with focus and intention.
From the Fashion Desk extends that perspective. It is a platform exploring the business of fashion, brand growth, and strategy through the lens of a buyer. Offering readers an insider’s edit of what matters now, what endures, and how style and strategy intersect in a fast-moving industry.
