ABOUT | FROM THE FASHION DESK
From The Fashion Desk is a behind-the-scenes look at buying, brand growth, and the business of fashion. It offers an insider’s edit on strategy, style, and the finds worth knowing, shaped by years of experience building brands, curating assortments, and navigating the industry from the inside out. More than trend reporting, it is a space to explore the decisions that drive the industry forward, the shifts that signal change, and the strategies that determine what has staying power.
At the Desk
Founder | Chief Fashion Officer | Buying Director
Hannah VandenBout is an Austin, Texas-based fashion and brand strategist. With more than 14 years in buying, merchandising, and brand development, she has built her career working with early-stage startups, growth brands and multi-channel retailers. Her work centers on shaping product strategies, building assortments and guiding brand growth, always with an eye toward balancing creativity and commercial clarity.
Alongside From The Fashion Desk, Hannah partners with brands in a fractional role as Chief Fashion Officer and Buying Director, guiding product strategy, merchandising and growth. Her career has been shaped by an instinctive approach that blends aesthetic vision with business insight, helping founders and teams navigate the fast pace of the fashion industry with focus and clarity.
From The Fashion Desk is the extension of that perspective: a platform dedicated to the business of fashion, brand growth and strategy, viewed through the lens of a buyer. It offers readers an insider’s edit of what matters now, what has staying power, and how style and strategy intersect in a fast-moving industry.
